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September 21, 2022

A Note from Deb Luster, Co-Founder and Board Member

Deb Luster
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Deb

I just have to say WOW!  I am so honored, blessed and DELIGHTED to be a part of this Gooder family!

“It took us over a thousand tries to get JUST the right amount of protein, fiber and nutrients (from ORGANIC plants!) while keeping the GOODER YUM! The Goodles promise of ‘Make. Be. Do. Gooder’ resonates as a vibration vein of my life.”

30+ years ago when I was part of the launch of Annie’s, we believed then we had created the most innovative company of its kind with socially responsible investors (before there was a name for them, pre-socially responsible investment groups) and a company mission that was as important as the new white cheddar shells and cheese we were introducing into the world.  We were initially laughed out of grocery stores (“There is no such thing as white cheddar!”) and investor circles (“why do you want to talk about the environment on your packaging?”) until…we weren’t.  And … most of you now know Annie’s as a household name. After leaving Annie’s to become a momma of three, start a few other companies, and help innovative founders launch mission-based companies I was given the opportunity to join this extraordinary opportunity.

SO MANY YEARS LATER:  GOODLES!  OMG!  So much GOODER!  It is like a 2000.0 version of our beloved mac and cheese. It is crazy-delicious, wild, and cheeky with a mission that is authentically impactful. From our headquarters in Santa Cruz throwing out boxes of Goodles from our Dune Buggy (aptly named Mover & Shaker after one of our products) we come together as a team, always searching for surprising acts of gooderness in the world and making GOODER NOODLES. It took us over a thousand tries to get JUST the right amount of protein, fiber and nutrients (from ORGANIC plants!) while keeping the GOODER YUM! The Goodles promise of ‘Make. Be. Do. Gooder’ resonates as a vibration vein of my life.

This is a reemergence, reinvention, revitalization of NOODLES. GOODER.   

We want all of you to become our Fan-ily, be a part of our promise to Make. Be. and DO. Gooder in all ways that make you and those around you smile! We are smiling and laughing and working and playing in a GOODER way. JOIN US!

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